Elbedweihy, A. M., and C. Jayawardhena., "Consumer-brand identification: A social identity based review and research directions.", The Marketing Review, vol. 14, issue 2, pp. 205-228, 2014. Abstract
application/pdf iconmarketing_review_paper__abstract.pdf
Elbedweihy, A. M., Jayawardhena, C., Elsharnouby, M. H., and T. Elsharnouby, "Customer relationship building: The role of brand attractiveness and consumer–brand identification", Journal of Business Research , vol. 69, issue 8, pp. 2901-2910, 2016.
Elbedweihy, A. M., and C. Jayawardhena, "Consumer-Brand Identification: Conceptualization, Antecedents and Consequences", Academy of Marketing Annual Conference, Southampton, UK, 2012. Abstract
Elbedweihy, A. M., C. Jayawardhena, and M. Elsharnouby, "The Missing Link between Self-Definitional Principles and Resilience to Negative Information: The Role of Consumer Brand Identification", European Marketing Academy (EMAC) Conference, Istanbul, Turkey, 2013. Abstract
Elbedweihy, A. M., C. Jayawardhena, T. H. Elsharnouby, and M. Elsharnouby, "Customer Relationship Building through Identification: Mediating Effect of Perceived Quality and Moderating Effect of Brand Engagement.", American Marketing Association (AMA) Summer Conference,, San Francisco, USA, 2014. Extended Astract
Elbedweihy, A. M., C. Jayawardhena, M. Elsharnouby, and T. H. Elsharnouby, "Self-continuity and consumer in-role and extra-role behaviour: The role of consumer-brand identification", American Marketing Association (AMA) Winter Conference, Florida, USA, 2014. Extended Abstract
Tourism