Abeer A. Mahrous, Ph.D.

Ismail, E., B. Awad, and A. A. Mahrous, "Unlocking Green App Adoption in Egypt: The Role of Eco-Innovation, Tech-Savviness, and Environmental Consciousness", EuroMed Journal of Management, vol. in press, issue Inpress, pp. 1-29, 2026. 2026_emjm-287876_aav.pdf

Ismail, E., B. Awad, and A. A. Mahrous, "Unlocking Green App Adoption in Egypt: The Role of Eco-Innovation, Tech-Savviness, and Environmental Consciousness", EuroMed Journal of Management, vol. -, issue -, pp. 1-29, 2026. 2026_emjm-287876_aav.pdf

Boseila, I., A. A. Mahrous, and E. AbouEish, "Global Brands or Local Heroes? A Comparative Study of Egyptian Consumer Perceptions and Behaviors in the Fashion and Apparel Industry", American Journal of Business, 2023. american_journal_of_business-global_or_local_brands.pdf

Mahrous, A. A., and Y. Mohsen, "Enhancing prosocial behaviour and donation intentions through neuroscientific techniques (EEG and eye tracker): Exploring the influence of charitable advertisement appeals", Journal of Arab and Musikm Media Research, 2024. jammr_ft_art_mahrous_mohsen.pdf

Yasser, I., A. A. Mahrous, and A. Adel, "Redefining luxury: big data-driven insights into luxury hotel satisfaction", Management & Sustainability: An Arab Review, vol. -, issue -, pp. 1-20, 2025. 10-1108_msar-08-2024-0100.pdf

Ragab, H., A. I. Polo-Peña, and A. A. Mahrous, "The effect of airline service quality, perceived value, emotional attachment, and brand loyalty on passengers’ willingness to pay: The moderating role of airline origin.", Case Studies on Transport Policy, vol. 18, issue 101313, pp. 1-20, 2024. 1-s2.0-s2213624x24001688-main.pdf

Mahrous, A. A., A. M. S. Azazz, I. A. Elshaer, A. A. Thani, M. Algezawy, M. A. Mansour, A. A. Moneim, and S. Fayyad, "The Influence of Green Demarketing on Brand Credibility, Green Authenticity, and Greenwashing in the Food Industry", Sustainability, vol. 16, issue 21, pp. 9215, 2024. sustainability-16-09215.pdf

Mahrous, A. A., "Perceived Justice and the Sharing of Brand Experience in Virtual Travel Communities: A Study of Airline Passengers", SOUTH ASIAN JOURNAL OF MANAGEMENT, vol. 30, issue 2, 2023. sharing_brand_experience_-1.pdf

Bazaraa, D. A., A. A. Mahrous, and M. H. Elsharnouby, "How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.", Journal of Cleaner Production, !5 August 2022. journal_of_cleaner_production-preprint.pdf

Bazaraa, D. A., A. A. Mahrous, and M. H. Elsharnouby, "How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow.", Journal of Cleaner Production, !5 August 2022. cleaner_production_paper.pdf