Abeer A. Mahrous, Ph.D.
Professor
Publications
Bio
Classes
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Shazly, R., and A. A. Mahrous,
"
Impact of Travel Motivation, Experiences, and Tourist Harassment on Behavioral Intentions through Destination Image
",
Interdiscplinary Journal of Management Studies
, vol. -, issue -, pp. 1-29, June/2026.
ijms-rana.pdf
Website
Ismail, E., B. Awad, and A. A. Mahrous,
"
Unlocking Green App Adoption in Egypt: The Role of Eco-Innovation, Tech-Savviness, and Environmental Consciousness
",
EuroMed Journal of Management
, vol. 7, issue 3, pp. 196-224, 2026.
2026_emjm-287876_ppv.pdf
Mahrous, A. A., G. H. Ashour, H. M. Naguib, M. H. Elsharnouby, and L. Khattab,
"
Understanding receptivity to recycled water: mitigating risks and overcoming social reticence for sustainable adoption
",
Management & Sustainability: An Arab Review
, vol. ., issue ., 2026.
msar-10-2025-0404en.pdf
Mahrous, A. A., G. H. Ashour, H. M. Naguib, M. H. Elsharnouby, and L. Khattab,
"
Understanding receptivity to recycled water: mitigating risks and overcoming social reticence for sustainable adoption
",
Management & Sustainability: An Arab Review
, vol. ., issue ., 2026.
msar-10-2025-0404en.pdf
Ismail, E., B. Awad, and A. A. Mahrous,
"
Unlocking Green App Adoption in Egypt: The Role of Eco-Innovation, Tech-Savviness, and Environmental Consciousness
",
EuroMed Journal of Management
, vol. -, issue -, pp. 1-29, 2026.
2026_emjm-287876_aav.pdf
Boseila, I., A. A. Mahrous, and E. AbouEish,
"
Global Brands or Local Heroes? A Comparative Study of Egyptian Consumer Perceptions and Behaviors in the Fashion and Apparel Industry
",
American Journal of Business
, 2023.
american_journal_of_business-global_or_local_brands.pdf
Mahrous, A. A., and Y. Mohsen,
"
Enhancing prosocial behaviour and donation intentions through neuroscientific techniques (EEG and eye tracker): Exploring the influence of charitable advertisement appeals
",
Journal of Arab and Musikm Media Research
, 2024.
jammr_ft_art_mahrous_mohsen.pdf
Yasser, I., A. A. Mahrous, and A. Adel,
"
Redefining luxury: big data-driven insights into luxury hotel satisfaction
",
Management & Sustainability: An Arab Review
, vol. -, issue -, pp. 1-20, 2025.
10-1108_msar-08-2024-0100.pdf
Ragab, H., A. I. Polo-Peña, and A. A. Mahrous,
"
The effect of airline service quality, perceived value, emotional attachment, and brand loyalty on passengers’ willingness to pay: The moderating role of airline origin.
",
Case Studies on Transport Policy
, vol. 18, issue 101313, pp. 1-20, 2024.
1-s2.0-s2213624x24001688-main.pdf
Mahrous, A. A., A. M. S. Azazz, I. A. Elshaer, A. A. Thani, M. Algezawy, M. A. Mansour, A. A. Moneim, and S. Fayyad,
"
The Influence of Green Demarketing on Brand Credibility, Green Authenticity, and Greenwashing in the Food Industry
",
Sustainability
, vol. 16, issue 21, pp. 9215, 2024.
sustainability-16-09215.pdf
American Marketing Association
Upcoming events
Announcements
[Sustainability] Special Issue "Sustainable Marketing Strategy and Brand Management"
Dr. Abeer Mahrous, head of the communications module at the FIFA/CIES Sport Management Programme in Cairo University, has been promoted to Associate Professor of Marketing.
